Google turns over in excess of 50 billion dollars annually and is continuing to grow. By a huge margin it’s biggest revenue source is PPC (Pay Per Click). AdWords is the brand name for Google PPC and in relation represents the direct opposite of seo organic listings from which it’s revenue stream is zero.
Whatever the advertiser wants to achieve, Google AdWords offers a focused and cost effective route to success. Every aim from brand awareness to generating eCommerce sales can be targeted with a high level of relevance and control.
Constantly, the Google AdWords interface continues to develop and the opportunities become more impressive. It is difficult to name another form of marketing which allows you to control the way you reach your target audience with such accuracy. New technology and data collection advances result in an ever evolving array of more advanced ways to increase ROAS (Return on Advertising Spend). Recent advances include customer database match advertising, native adverts and advances in dynamic remarketing.
The range of marketing services available via AdWords goes far beyond just traditional (PPC) Pay Per Click search adverts. Via the display network you can target over 2 million websites and reach 90% of the global internet audience with image rich advertising. The range of options includes video marketing, YouTube ads, Gmail ads and more, all guaranteed to attract the audience you want.
The Google paid marketing system is built around control and adaptability. Whether a sole trader targeting a small local area on a limited budget, or a multi-national company with a big budget looking to sell worldwide, Google AdWords can meet the need. Advanced features allow the marketer to target via location, customer profile, interests and much more. You set the budget you can afford and with the right account management, full cost control is assured.
Identifying Return On Investment (ROI) can be challenging with most advertising, but not with AdWords. Exact metrics are available showing how your budget has been spent, what is driving traffic and what opportunities exist. The biggest advantage though is the ability to introduce conversion tracking allowing the advertiser to measure performance. This can include identifying the exact source of your sales leads, telephone calls and even the amount of revenue gained via eCommerce.
As a fully qualified Google partner and Bing accredited professional Marz Ventures can also offer a comprehensive search marketing service. This includes everything from Google text ads to mobile remarketing, YouTube to the Bing/Yahoo network.
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When considering how to market your website, it is worth making sure you are up to date on a vastly changed landscape.
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